Posted on 14 June 2020

Among small businesses and solopreneurs, the main reason for not using signatures is lack of resources

According to this article on Mediapost, Among small businesses and solopreneurs, the main reason for not using signatures is lack of resources. 

Email still leads in business communication—66% of firms use their corporate email for interacting with customers and prospects, while only 11% use social media and 10% the phone.

In addition, 46% use corporate email for workplace communications and 25% employ instant messaging. Only 9% communicate by phone.

In addition, 41% regularly utilize email signatures for branding and viability. Another 18% deploy them in an effort to standardise sign-off across the company.