What to Include in an Email Signature (and What to Leave Out)

Ask ten people what belongs in an email signature and you’ll get ten different answers — usually involving far too much. A signature is a repeated first impression, not a CV. Here’s what to include, what to cut, and how to decide.

The essentials

  • Your full name — the single most important line.
  • Job title — context for why you’re emailing.
  • Company name and logo — the brand anchor, kept small.
  • One phone number — the one you actually answer.
  • Website — or one focused call-to-action.

That’s a complete, professional signature. Everything beyond this should have to earn its place.

The “only if relevant” list

  • One or two social links — the platforms you genuinely use for business, not all of them.
  • Pronouns — increasingly standard and easy to add.
  • A booking or demo link — for sales and client-facing roles.
  • Legal details — required for UK limited companies (registered name, number, office).

What to leave out

Inspirational quotes, a full row of social icons, multiple phone numbers, oversized logos, and “please consider the environment” footers all add noise. A signature that tries to say everything ends up saying nothing.

A quick test

For each element, ask: “would a recipient ever act on this?” If not, remove it. The result is a signature that’s faster to read, renders cleanly everywhere, and makes your name — not your clutter — the thing people remember.

See how the pieces fit together in the complete setup guide, then build yours free with Mirosign →

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