Posted on 16 July 2026
What to Include in an Email Signature (and What to Leave Out)
Ask ten people what belongs in an email signature and you’ll get ten different answers — usually involving far too much. A signature is a repeated first impression, not a CV. Here’s what to include, what to cut, and how to decide.
The essentials
- Your full name — the single most important line.
- Job title — context for why you’re emailing.
- Company name and logo — the brand anchor, kept small.
- One phone number — the one you actually answer.
- Website — or one focused call-to-action.
That’s a complete, professional signature. Everything beyond this should have to earn its place.
The “only if relevant” list
- One or two social links — the platforms you genuinely use for business, not all of them.
- Pronouns — increasingly standard and easy to add.
- A booking or demo link — for sales and client-facing roles.
- Legal details — required for UK limited companies (registered name, number, office).
What to leave out
Inspirational quotes, a full row of social icons, multiple phone numbers, oversized logos, and “please consider the environment” footers all add noise. A signature that tries to say everything ends up saying nothing.
A quick test
For each element, ask: “would a recipient ever act on this?” If not, remove it. The result is a signature that’s faster to read, renders cleanly everywhere, and makes your name — not your clutter — the thing people remember.
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